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What We Do

The problem

Regional conflicts in East and Central Africa have devastated communities over the last three decades. As armed groups become increasingly sophisticated in their tactics, using media to garner support and new recruits, we are peacefully dismantling their efforts through targeted messaging and reintegration programs.

Our Approach

We seek out areas of the world where we can create measurable impact. By working with local civil society leaders on the ground, we ensure that defectors can safely return home and successfully reintegrate into their communities.

We create and distribute messaging that encourages fighters to come home, with clear instructions and reassurance that they are forgiven and welcome. Peace messaging also protects communities by reducing the threat of violence.

In areas of high-volume recruitment, we produce and disseminate messaging that offers appealing alternatives to armed conflict—countering radicalization and stemming the flow of new recruits.

REINTEGRATION

One of the most critical and overlooked gaps is reintegration of former combatants. Successful reintegration helps ensure that those who come out, stay out—and weakens the armed group’s ability to threaten and attack communities.

We help former combatants reintegrate into their communities through vocational training and support for small business ventures. These efforts help them find meaning beyond conflict and contribute to their families and communities.

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